MyFinishLine Join the quest

Legal

Terms of Service

Effective date: June 30, 2026Operator: Fortem Group Limited
On this page
  1. 1. Introduction
  2. 2. Eligibility
  3. 3. Account Registration
  4. 4. Services Provided
  5. 5. Quest Access, Progress and Completion
  6. 6. Payments
  7. 7. Refund Policy
  8. 8. Physical Products and Delivery
  9. 9. Health Disclaimer
  10. 10. User Conduct
  11. 11. Intellectual Property
  12. 12. Termination
  13. 13. Limitation of Liability
  14. 14. Changes to Terms
  15. 15. Governing Law
  16. 16. Referral Program
  17. 17. Contact Information

1. Introduction

Welcome to MyFinishLine ("Platform", "we", "our", "us"). MyFinishLine provides story-driven virtual fitness quests, digital content, progress tracking, optional rankings, and physical finisher rewards, including finisher's boxes, medals, quest mascot characters, collectible items, and other gifts. By accessing or using the Platform, you agree to these Terms of Service.

2. Eligibility

MyFinishLine may be available to users in multiple countries and regions, subject to payment, delivery, legal, and technical availability.

By using MyFinishLine, you confirm that:

  • you are physically able to participate in distance-based physical activities;

  • you are responsible for your own health, safety, and training decisions;

  • you understand that MyFinishLine does not provide medical advice and does not supervise your physical activity.

MyFinishLine is not a race, professional sports event, medical service, or supervised training program. Participation is voluntary and completed at the user's own pace.

If you are under the age of majority in your country, you confirm that:

  • you have obtained consent from a parent or legal guardian to use the platform;

  • any purchases made on MyFinishLine are completed with the permission of a parent or legal guardian.

Parents and legal guardians are responsible for supervising the participation of minors and ensuring that the activities undertaken are appropriate for the user's age and physical condition.

3. Account Registration

You agree to provide accurate, complete, and up-to-date information when creating an account. You are responsible for maintaining the confidentiality of your account credentials.

Some quests may require activation through a unique access code sent to the email address used at checkout. Users are responsible for entering the correct email address and keeping their access code confidential.

4. Services Provided

MyFinishLine offers:

  • story-driven virtual fitness quests;

  • progress tracking based on distance-based activities;

  • automatic activity synchronization with supported fitness apps and wearables;

  • manual activity entry;

  • digital story chapters, badges, avatar items, achievements, and rewards;

  • optional rankings and leaderboards;

  • finisher's boxes and other physical rewards, including medals, quest mascot characters, collectible items, cards, merchandise, and gifts;

  • bundles, multiple quests, and other purchase options.

All challenges are virtual and completed at your own pace unless otherwise stated, each quest must be completed within 365 days from the date of purchase or activation. If a quest is not completed within this period, progress and access to completion rewards may expire.

5. Quest Access, Progress and Completion

Quest access may be provided through a purchase, bundle, activation code, or other method made available by MyFinishLine.

Progress is calculated based on distance-based activities recorded through supported fitness providers or manual entry. Users are responsible for ensuring that their activities are correctly recorded and assigned to the intended active quest.

If a user participates in multiple quests, the Platform may require the user to select which quest is active so that distance is applied to the correct route.

MyFinishLine may offer optional rankings or leaderboards. Participation in rankings is optional and may be subject to additional display or privacy settings.

6. Payments

Payments are processed securely through authorized third-party payment providers. The available payment provider may vary depending on your country, currency, and payment method. MyFinishLine does not store full credit or debit card information.

Quest prices may not include shipping costs. Shipping costs, where applicable, are calculated and displayed during checkout based on the selected delivery country.

Prices may include or exclude applicable taxes, VAT, sales tax, customs duties, import charges, or other local fees depending on your location and checkout flow.

7. Refund Policy

Refunds, replacements, and cancellations are governed by our Refund Policy. In general, refunds may be requested before a quest has started or before any progress has been recorded. Once a quest has started, progress has been recorded, or digital content has been accessed, refunds are generally not available. Shipping costs are generally non-refundable. Physical products cannot be returned once dispatched, except where required by law or where the item arrives damaged, defective, incorrect, or incomplete.

8. Physical Products and Delivery

Physical rewards may include finisher's boxes, medals, quest mascot characters, collectible items, cards, merchandise, gifts, and other items depending on the quest or package purchased.

Physical rewards are shipped only after the user completes the applicable quest, claims the reward, and provides the required delivery information.

Delivery times are estimates and may vary depending on destination country, customs clearance, courier availability, postal services, and logistics providers.

After shipment, users may receive delivery details and a tracking number by email where available.

If a user changes the delivery country after purchase or after completing a quest, additional shipping charges may apply if the new delivery cost is higher. If the new delivery cost is lower, no refund or credit is guaranteed unless required by law.

9. Health Disclaimer

MyFinishLine does not provide medical advice. You confirm that you are physically fit to participate in physical activities. Participation is voluntary and at your own risk.

MyFinishLine does not monitor, control, or verify users' physical activity and is not responsible for injuries or health issues arising from participation.

Users may participate through running, walking, cycling, swimming, rowing, skiing, wheelchair activities, elliptical or stepper workouts, and other distance-based activities, but must choose activities appropriate for their own health, abilities, equipment, and environment.

10. User Conduct

You agree not to:

  • Misrepresent your activity data, submit false, manipulated, duplicate, fraudulent, or misleading activity data, including through manual entry or connected fitness providers;

  • Manipulate rankings, leaderboards, referral rewards, access codes, or quest progress;

  • Abuse or exploit the Platform;

  • Use the Platform for unlawful purposes;

  • Infringe intellectual property rights.

11. Intellectual Property

All content, designs, trademarks, logos, software, quest concepts, storylines, characters, illustrations, maps, medals, mascot characters, collectible cards, digital rewards, badges, avatar items, texts, and other materials on MyFinishLine are owned by or licensed to us and may not be copied, modified, distributed, sold, reproduced, or used without permission.

12. Termination

We reserve the right to suspend or terminate accounts that violate these Terms.

This may include violations related to fraudulent activity data, abuse of referral rewards, misuse of access codes, unlawful conduct, payment fraud, infringement of intellectual property rights, or behavior that may harm the Platform or other users.

13. Limitation of Liability

To the maximum extent permitted by law, MyFinishLine shall not be liable for indirect, incidental, or consequential damages arising from use of the Platform.

MyFinishLine is not responsible for delays, failures, or service interruptions caused by third-party fitness providers, payment providers, app stores, couriers, customs authorities, internet providers, or other third-party services outside our reasonable control.

14. Changes to Terms

We may update these Terms from time to time. Continued use of the Platform constitutes acceptance of the updated Terms.

Material changes may be notified through the Platform, website, or email where appropriate.

15. Governing Law

These Terms shall be governed by the laws of Hong Kong SAR, unless mandatory consumer protection laws in the user's country provide otherwise.

16. Referral Program

MyFinishLine may operate a referral program that allows existing users to invite new participants.

Referral rewards, discounts, credits, expiration periods, and usage conditions may vary and are displayed on the Platform or in the applicable promotional materials.

Referral rewards have no cash value, cannot be withdrawn, transferred, resold, or exchanged for money, and may be subject to expiration.

Referral rewards may be limited to eligible purchases and may not apply to shipping costs, taxes, customs duties, third-party fees, or commissions.

MyFinishLine reserves the right to cancel rewards, refuse discounts, suspend accounts, or terminate participation in the referral program if we detect fraud, abuse, self-referrals, duplicate accounts, manipulation, or other misuse.

17. Contact Information

If you have questions, concerns, or requests:

Operator: Fortem Group Limited

Hong Kong SAR

Email: support@myfinishline.app